In 1993 Mark Lund founded International Figure Skating magazine and built it into the world’s largest magazine for the sport and with it Ashton International Media into a $4 million enterprise that included six magazines along with a cruise travel and special events division.
In 2002 Lund authored his first book Frozen Assets: The New Order of Figure Skating.
Since 1994 Lund has been selected by television and media outlets to analyze the sport of figure skating. His most notable work came during the 2002 Winter Olympics, where he made over 220 appearances on domestic and international TV networks, including CNN, ABC, CBS, MSNBC, FOX, ESPN, BBC, NPR, CBC and CTV. His work in the sport of figure skating landed him as a judge on FOX’s Skating with Celebrities in 2006.
After Ashton International Media Lund founded Scene, a contemporary newsmagazine that was distributed in nine countries.
During Ashton and Scene his production of direct response TV commercials, major events and video projects have been broadcast on ABC, ESPN, TBS, LOGO and Royal Caribbean International.
Leaving Scene in 2006, Lund combined his passion for science fiction and space exploration and wrote the feature-length screenplay, First World. Nominated for screenplay awards at the California Independent Film Festival, The Movie Deal and Fantastic Planet Film Festival, Lund condensed the story and produced a 25 minute short film version that has screened at 20 sci-fi conventions in the United States, Australia, Japan, Great Britain, Ireland and India. First World was released on DVD by IndieFlix and Hulu in 2009.
In 2008 Lund served as Director of an IMTA talent/modeling program. His 20 students achieved great success at the IMTA New York City convention that year with over 120 callbacks and 100+ awards.
From 2009-2010 Lund was the drama director for Becker College where he produced/directed Break Fast, Antigone Now and The Long Red Herring – resurrecting the school’s drama program after a 20-year hiatus. Later that year he wrote the screenplay Justice Is Mind based on thought-identification technology and neurolaw.
Premiering Evidence theatrically in early 2012 and with distribution through IndieFlix, Lund secured funding to produce the feature length version. Justice Is Mind wrapped production in October 2012 where Lund served as executive producer and director. Justice Is Mind had its world premiere at The Palace Theatre in Albany, NY on August 18, 2013 as part of the Capital District Film Festival. To date, Justice Is Mind has had 21 screenings to enthusiastic audiences at select theatres, universities and sci-fi conventions. Justice Is Mind had its international premiere on October 29, 2014 on Cunard Line’s Queen Elizabeth. According to IMDb, Justice Is Mind finished 2013 as the 8th “Highest Rated Independent Film Feature Films Released” and 2014 in the top half one percent of all entries. Justice Is Mind is now available on a variety of VOD platforms including Amazon Prime.
Lund returned to figure skating in 2016 with Serpentine. In this Cold War modern day political thriller, Lund is developing this feature film in the same fashion as Justice Is Mind with the production of a short film version to develop interest. He directed the first ten pages of his script which was released in March 2017 as Serpentine: The Short Program.